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The Effectiveness of Seasonal Promotions & How to Run them

Posted on December 12th 2021, 2:30 PM By Perk Hero

Light Up Your Business
Whether it’s the current holiday season or the summer season of next year, you should consider updating your marketing strategy to include seasonal promotions. After all, customers expect it. They look forward to deals and the rewards they’ll get with their payment, this applies to both shopping and dining. So if you’re not tying your campaigns to specific events/busy periods during the year, you’re missing out on one of the simplest ways to generate more profit.
Fortunately, it’s not too late to tap into people’s warm fuzzies. Because they are still enthusiastic about dining and shopping days and festivals like Christmas and Black Friday. Keeping this in mind, you can run a series of exclusive deals and special bonus promotions on dishes, drinks, or products leading up to the next season.
In this article, we’ll highlight the key benefits of seasonal promotions and also share a few easy ways to run them. Let’s dive in.
How Seasonal Promotions Benefit Your Business
Seasonal marketing can bring several advantages to your business. Here are just a few:
1. Increases Brand Awareness
Brand awareness is the degree to which people are able to recognize and recall a business. Seasonal promotions help drive affinity to your brand by offering a memorable experience to your audience. Let people know you’ll be offering discounts, freebies, and other perks—and you’ll stay top of mind.
2 . Drives More Word of Mouth
Seasonal promotions help increase word-of-mouth referrals through the publicity that customers offer. People are so excited to get rewards and free items that they remember the brand and refer it to neighbors and friends. This way, you’re able to reach many audience at once. This is especially beneficial for local businesses, as they gain customers during busy periods when paid advertising is often time-consuming and expensive.
3. Boosts Conversions
People who are aware of your store and items you offer but haven’t made a purchase yet may be interested in taking advantage of seasonal promotions. The reason is simple: prices are often lower during these periods, which entices them to try it out and even become loyal customers. You can encourage orders by describing the value of your items and telling prospects that they will get more than their money’s worth by taking advantage of your seasonal promotions. 
Tips for Running Seasonal Promotions
No matter what your business is, there are some great ways to do seasonal promotions. Let’s go through them.
Evaluate past trends and competition
You don’t need to reinvent the wheel when it comes to designing a seasonal promotion. Take a look at some of the last years’ most successful campaigns and consider how those businesses approached content distribution, format, emotion, and messaging. Then launch a similar campaign with some adjustments and tweaks.
Build hype via social media
Before launching your promotion, make a couple of announcements on Instagram, Facebook, and Tiktok to get people excited. You can tell people about minimum order requirements, promotion timeframe, etc. To spark engagement, you can host a contest where you get people to share festive photos for a chance to win a prize. Free item, early access to deals... whatever seems valuable.
Use time-tested techniques
Promotions that evoke a sense of exclusivity, scarcity, and FOMO can get people into buying mode. You can take a page from the Black Friday handbook and set a strict time limit on your deals, such as 50% off your best-seller if customers order within 24 hours. Another idea is to offer exclusive promotions on a specific channel such as mobile. Amazon, for instance, offers specific deals that are exclusive to its app. This can also be a great way to increase your follower base on certain channels.
If you are looking to gain extra exposure this holiday season, Perk Hero will be a perfect addition to your business. We’ll provide extra visibility for your brand by featuring you on our Facebook, Instagram, email newsletter, and homepage of our app and web. If you’re not a fan of discounting your items, we can also support campaigns on extra cashback rewards for your customers. So don’t hesitate and simply send us an email if you’re interested in doing a seasonal promotion on Perk Hero!

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